Branding is a word that is often used in today's practice, but it is also often confused. Many understand it as a synonym for marketing or, conversely, corporate identity. Although both have something in common, there are also clear differences.   Branding vs. marketing …

In the last article, we defined branding as building a brand. And a brand, like everything else, is built from the ground up. So if you are coming up with a new brand, you need to proceed in a logical order. The first step should be to reach out to professionals, and we believe …

In an era when thousands of brands are being created, it is not easy at all to create a real brand. One that people will remember and not mistake. But how to create such a brand and what does it actually consist of?   Brand A brand, or in English a brand, is made up of many …